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Our Team

AVIVA18 has a specialized team prepared to prevent and handle the complex issues of discriminatory speech in companies, educational environments and the legal sphere

Meet the people who make it all happen

Presidency - Lilia Frankenthal

Vice-Presidency - Luca Borroni

Social Media

Advocacy & International Relations

Presidency - Lilia Frankenthal

Law Firm:

advocaciafrankenthal.com.br

My story in the fight against antisemitism and racism

I come from a lineage that never made silence an option.

My grandfather, Marcos Frankenthal Z’L, arrived in Brazil in 1927, bringing with him the courage of those who cross the world without abandoning memory. He founded the country's first Yiddish newspaper — a space of culture, identity and resistance — which was later set on fire by those who feared free speech.

During the Second World War, he was persecuted. Even so, he stood firm. He helped members of the Jewish community survive one of the darkest periods in history. He lived for the community and left a legacy of courage, commitment and collective responsibility.

He believed that resisting is also a way of living.

My father, Leonardo Frankenthal Z’L, followed the same path of dignity, reason and justice. A jurist of rare stature, he made the Law an instrument of humanity. He fought racism and antisemitism with the conviction of someone who knew that justice is not just an abstract idea: it is a daily act of courage.

Today, I carry that legacy forward.

AVIVA18 was born of the need to turn memory into action. It was born of the understanding that fighting racism, antisemitism and every form of discrimination is protecting the very meaning of humanity.

Educating is essential. Preventing is indispensable. But when hate manifests itself, it must also be held accountable. No society can be just while prejudice goes unpunished.

For me, AVIVA18 is more than a project. It is a calling.

A space where knowledge, prevention, support and justice meet. A place where the past is not merely remembered: it is turned into present responsibility and commitment to the future.

Because enlightenment is the first form of freedom.

And justice is its continuation.

Education and professional background

She holds a specialist degree in Criminal Law, Criminal Procedure and Digital Law, with complementary academic training at leading institutions in Brazil and abroad.

She is specialized in Anti-Discrimination Law and Antisemitism, with training at several leading institutions abroad: Harvard, Yad Vashem, Stanford, ISGAP, Oxford.

She holds a postgraduate degree in Digital Law from Fundação Getulio Vargas — FGV, a postgraduate degree in Criminal Law and Criminal Procedure from FAAP and a postgraduate degree in Economic and Corporate Criminal Law from IDP.

She also completed a specialization module in Advanced Topics in Public and Private Law at the Faculty of Law of the University of Santiago de Compostela — USC, Spain, and is a postgraduate student in Practice before the Superior Courts at Faculdade Supremo.

She is the founder and president of Associação AVIVA18, a nonprofit association dedicated to prevention, training and accountability in the fight against antisemitism and all other forms of racism, discrimination and hate speech.

She serves on the Prerogatives Council of OAB/SP and ABRACRIM, the Standing Committee for the Recovery of Memory of OAB/SP, the Economic Criminal Law Committee of OAB/SP and the Preventive Legal Practice Studies Committee of OAB/SP.

She is also a member of ABRACRIM, IBCCRIM and IDDD — Institute for the Defense of the Right of Defense, in addition to serving on committees at OAB/SP (the São Paulo Bar Association).

Between 2013 and 2016, she served on the Legal Committee of CONIB — the Jewish Confederation of Brazil.

She is part of relevant institutions and committees in criminal defense and the defense of rights, including:

Member of the Prerogatives Council of OAB/SP — ABRACRIM;
Member of the Standing Committee for the Recovery of Memory of OAB/SP;
Member of ABRACRIM;
Member of IBCCRIM;
Member of IDDD — Institute for the Defense of the Right of Defense;
Member of the Economic Criminal Law Committee of OAB/SP;
Member of the Preventive Legal Practice Studies Committee of OAB/SP.

Published books:

O Antissionismo Impossível (The Impossible Anti-Zionism);
O Direito diante do Antissemitismo (Law in the Face of Antisemitism);
Códigos do Ódio (Codes of Hate).

Vice-Presidency - Luca Borroni

LUCA is the founding Dean of Brain - Brazilian Intern Business School, a business school founded in 2015 and strongly committed to creating a new generation of entrepreneurs by developing their management skills and professional attitude, as well as nurturing their innovative mindset.

Luca Borroni-Boancastelli is an expert in Organizational Leadership. As Academic Director of Insper, he designed the Community Leadership program offered by Mario Adler to the Jewish community. The program's leitmotif was to focus on structuring new community leadership, at a time when the new generation was more focused on their professional careers than on maintaining and celebrating community spirit.

The program brought together young leaders from all over Brazil, encouraging reflection and achieving extremely positive and encouraging results.

He serves as special contact for Latin America for the Zicklin School of Business, Baruch College of the City University of New York (CUNY), an important international partner of Brain.

Before joining Brain Business School, Luca devoted much of his executive career to managing business schools, having served for 10 years as Vice-Dean of Executive Education and International Affairs at Insper, a leading Brazilian business school consistently ranked by the Financial Times among the best schools in the world.

After serving a 6-year term on the Board of UNICON - International University Consortium for Executive Education, Luca was named an Emeritus Board Member, a lifetime position that allows him to constantly benchmark with his peers in the sector, anticipating new global trends in Executive Education and Performance Training.

He served as the first secretary-general of ANAMBA - the Brazilian Association of MBAs.

He also serves as Chairman of the Board of Directors of Alumni, the Brazil-USA Bilateral Cultural Association.

Luca holds a PhD in Global Economics and a Doctorate in Economic Theory, and is a graduate of Bocconi University in Milan and UNICAMP

Strategic Council

Dayana Bialski

Marcia Kelner Poliusk
Renato Chaladovsky
Pietro Nardella-Dellova
Roberto Dias Cecotto

Advocacy &

International Relations

Lilia Frankenthal

Paula Furfaro
Paula Patricia Furfaro is Honorary Consul of the Republic of the Marshall Islands in São Paulo and has devoted her career to peacebuilding and dialogue between peoples. She is an Ambassador for Peace of the Universal Peace Federation (UPF), a Peace Ambassador of the Institute for Economics and Peace (IEP) and a Rotary Peacebuilder, working on initiatives in mediation, interfaith dialogue and the fight against antisemitism.
As Social Director of ACONBRAS – Association of Consuls in Brazil, she brings the consular corps closer to civil society and promotes meetings that strengthen international cooperation.
She holds degrees in Business Administration and Public Administration from the University of Massachusetts and is a specialist in Conflict Mediation and Arbitration from the University of California, Irvine.